In a world where extravagance has found new meaning, luxury caviar remains a symbol of taste and status for those who live in rarefied circles. The Cru Caviar collection, curated by the Italian Bettinazzi family, stands as a testament to how indulgence has evolved from mere consumption to a deliberate appreciation of craftsmanship and origin. Born out of a family aquaculture tradition stretching back to 1972.

The range offers a passport into opulence with four meticulously farmed house varieties: Beluga, Imperial, Asetra, and Royal. These are joined by select imports from renowned sources in China and Iran, maintaining a gold standard of quality. Prices in South Africa for these delicacies can climb as high as R7 000 for a 50g tin.

Cru’s philosophy is built around sustainability and elevating the sensory experience, positioning itself as more than a treat but as a marker of a life where indulgence is redefined, one exquisite bite at a time. For those living in a rich man’s world, caviar is more than food, it is a statement.