Polling Correspondent
– October 18, 2025
2 min read

Reform has overtaken its rivals as the party most Britons now associate with patriotism and national direction, according to new YouGov polling survey released this week.
The survey depicts a restless electorate drifting away from the traditional two-party split in British politics, while remaining deeply sceptical of all political brands.
Thirty-five percent of respondents described Reform as the “most patriotic” party, while 36% said it is setting Britain’s political agenda. One in four believe it best understands the country’s problems. Reform was also seen by 35% as the party most likely to be largest after the next general election, far ahead of Labour on 15% and the Conservatives on just 7%.
Yet the gains come with a cost. Fifty-eight percent of voters said Reform holds “extreme views,” and 35% called it the “weirdest” party in British politics.