Most Likely Voters Have Given the Local Elections Real Thought

Polling Correspondent

– October 23, 2026

1 min read

Polling day is almost here. How much thought have the voters most likely to turn out given the local elections?
Most Likely Voters Have Given the Local Elections Real Thought

Polling* from The Common Sense and the Social Research Foundation shows that most of the voters likely to turn out on 4 November have given the local elections real thought. In July, 71% of likely voters said they had given the elections a lot or some thought. Only 25% said they had given them only a little thought. That is somewhat higher than in November last year, when 64% said so, though a change that small could be down to chance. The chart below shows how much thought likely voters had given the elections in November 2025 and in July 2026.

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*The figures come from two Social Research Foundation Market Surveys of registered voters, each a national telephone poll with results weighted to the voting population. Figures in this piece are for likely voters, a subgroup of each round’s registered-voter sample; the margin for a subgroup is wider than the national margin. The rounds were: November 2025 (1 002 respondents, design effect 1.76; 551 likely voters) and July 2026 (2 214 respondents, design effect 3.79; 1 583 likely voters).

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