According to PwC, a management consultancy, global cinema revenue is expected to rise from $33 billion in 2024 to about $42 billion in 2029. But global video game revenue is forecast to grow from $224 billion in 2024 to almost $300 billion in 2029, exceeding movie and music industry revenues combined.

Total global streaming revenue from films, documentaries, and sports combined is estimated at half that of the gaming industry.

The reason is simple. Cinema is watched and music is listened to. Gaming is played, streamed, shared, monetised, and lived inside.

A film lasts around two hours and a song a few minutes. A game can hold players for hundreds or even thousands of hours. Titles such as Fortnite, Minecraft, Grand Theft Auto, and League of Legends have become persistent digital worlds rather than one-off entertainment products. Players do not simply consume them and leave. They return daily, build identities, form friendships, compete, spend money, and follow updates as though the game were the real world.

That is the great advantage gaming has over films and music. A film has a beginning, middle, and end. A game can be endless.

The internet transformed gaming from a private hobby into a social system. Online multiplayer games created teams, rivalries, communities, tournaments, and fandoms. For many young people, gaming is now a place to meet friends rather than simply a way to pass time.

Streaming made the industry larger still. Platforms such as Twitch and YouTube turned gameplay into entertainment in its own right. People now watch others play games in the same way earlier generations watched sport, television, or film. A popular game can therefore make money from players, spectators, streamers, advertisers, merchandise, e-sports, and spin-off content.

Mobile phones then took gaming into billions of pockets. The industry was no longer limited to consoles and high-end computers. Anyone with a smartphone could play. That brought in casual players, older users, children, commuters, and people who would never have described themselves as gamers.

The business model also changed. Movies generally make money through tickets, subscriptions, licensing, or streaming deals. Games can earn for years through skins, battle passes, expansions, subscriptions, downloadable content, and in-game currencies.

A successful game is not just a product. It is a platform doing something films and music cannot. It gives the audience control. In a film, the viewer watches the hero, just as a music fan listens to a song. In a game, the player becomes the hero.