Mr Price Shares Slide After European Expansion Bet

News reporter

December 15, 2025

1 min read

Mr Price has lost about R9bn in market value within a week after announcing a major expansion into Europe through the planned acquisition of German retailer NKD. Investors reacted sharply to concerns over price and execution risk.

The retailer says the deal is strategic and long term, but analysts note any recovery will depend on earnings delivery, funding structure, and early performance in the European market.

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