Americans Are Trying to Buy the Springboks

In this clip from Talking Sense Frans Cronje talks about the commercial potential of the Springboks.

10 min

Frans Cronje talks about being one of 68 173 people at the biggest rugby crowd in American history — and about how what he saw in Baltimore wasn’t just a rugby match. Frans explains how World Rugby’s numbers say 1% of the US sports market would double the game’s global revenues, why investors are circling the Springboks’ commercial rights, and talks about the fact that the stadium was full of South Africa’s exported taxpayers.

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